0830

0850

Opening Remarks from the Chairman
  

0900

[Live Link Ministerial Address] R 18+ and the Classification of Video Games in Australia

0915

Games of Change – The Future of Games and Interactive Entertainment

• Charting the past present and future application of games
• How can developers and publishers further tap into digital technologies
• How are games growing up?
• Championing the interactive industry from the bottom up – how should the industry unite to further our cause?
• Where are the future industry challenges and opportunities?

Ian Livingstone OBE
Life President
Eidos (UK)
  

1000

[Panel Discussion] Challenges and Opportunities for the Interactive Entertainment Industry

• Reviewing new distribution models, from packaged goods to digital
• How can publishers capitalize on the shift towards digital distribution?
• Shaping content to meet the changing needs of consumer
• How does the Australian Games Industry compare to the rest of the world?

Edward Fong
Managing Director
Ubisoft (Australia & New Zealand)
& Chairman, IGEA

Ian Livingstone OBE
Life President
Eidos (UK)

Robb Beeston
Head of Disney Online Studios
Disney Interactive Media Group (Asia Pacific)
  

1050

1130

Assessing the Australian classification framework – 2012 and Beyond

• Looking at the key drivers for current policy initiatives
• Assessing recent case examples
• How is the classification framework evolving?
• How does Australian policy compare internationally?

Jane Fitzgerald
Assistant Secretary - Classification Operations Branch
Attorney-General's Department
  

1200

[Panel Discussion] Sector Imperatives to Enable Industry Cooperation and Evolution

• Assessing the industry role and responsibilities of Australian Developers within the value chain
• How do Australian developers compare internationally?
• Enabling closer industry ties
• Reviewing the success of differing developer business models
• What are the major industry threats and how are developer companies responding?
• Identifying the role of Government – has enough been done?

Morgan Jaffit
Founder
Defiant Development

Tom Crago
Chief Executive Officer
Tantalus Interactive

Ross Symons
Chief Executive Officer
Big Ant Studios
 

1250

1400

How Virtual Worlds Set the Benchmark in Social Gaming

Club Penguin is the world’s #1 virtual world and has successfully transformed into a leading Disney franchise with online and offline elements. Robb Beeston talks about the success of Club Penguin, how the virtual world industry has evolved, and why all future trends will always lead back to great storytelling.

Robb Beeston
Head of Disney Online Studios  
Disney Interactive Media Group (Asia Pacific)
  

1435

Expanding the Video Game Brand Universe

• Giving fans an entertaining way to connect with major brands
• How to use branding in mobile applications

Mike Kolodzinski
Director of Marketing
Ubisoft (Australia & New Zealand)
  

1510

Smartphone & Tablet Gaming - The Changing Face of Distribution

• Reviewing the popularity of Smartphone gaming apps in Australia
• Key game requirements to enable maximum engagement
• Integrating branded content
• How can indie developers adapt to this new space?
• Living with Apple

Rob Muir
Product Manager: Music and Games
Optus Digital Media

Shane Williamson
Co-Founder
Mobile Monday

Vaughn Knight
Developer Ecosystems
NOKIA
  

1600

1630

[Visionary Address] Get Social - How the future of Gaming is Social

• Sucessfully engaging and connecting your users
• Merging brands and games
• Moving beyond Facebook
• Reviewing the business opportunities of virtual goods

Lisa Marino
Chief Executive Officer
RockYou (USA)
  

1715

1720

1820

0830

Registration & Refreshments
  

0850

Opening Remarks from the Chairman
  

0900

[Innovator Address] Acquiring Social Gaming DNA

• Successfully integrating into social networks
• Helping developers publish their games on a variety of networks
• Tips for successfully integrating into Asian social networks
• Key tips to attract Asian gamers in social media – what does the Asian user want?

Arthur Chow
Co-Founder and Chief Operating Officer
6waves (HK)
  

0945

[Strategist Address] Essential monetisation strategies for Social Games in Asia

• Understanding the audience user behaviour
• Adapting art style and content
• Thinking beyond Facebook
• Attaching micropayments to your business model
• Cultivating viral growth

Evan Spytma
Regional Director
PopCap Games (China)
  

1030

Refreshments & Networking

1100

Little Big Online World – Taking Your Virtual World Global

• Establishing a safe online space between entertainment and education
• Reviewing the common pitfalls of virtual worlds
• Sourcing and winning capital
• Growing your user base – what are the international challenges?
• Where next?

Phil Mason
Chief Executive Officer
Bubble Gum Interactive
&
Paul Gray
Chief Marketing Officer & Director of Community
Bubble Gum Interactive
  

1130

Big Ideas with Small Worlds

• Building a successful social game from the pixel up
• Finding a niche for your game idea
• Attracting investment and managing expectations
• Growing sustainably, internationally
• Identifying the next big or small thing

Nick Willis
Chief Executive Officer
Small Worlds (NZ)
  

1200

Making The Transition from Console to iOS & Android

• Reviewing Defiant Development's creative strategy of high quality, mass appeal games like Rocket Bunnies and Heroes Call
• Working without external funding, and managing projects from the experience of the last
• Building success in the mobile/social space by adapting quickly and releasing often

Morgan Jaffit
Founder                              
Defiant Development
  

1230

Lunch & Networking
 

1330

Reinventing Loyalty and Engagement with Gamification - From Conception to Results

• Integrating game mechanics into business
• Pinpointing the commercial challenges solved by game strategies
• Managing the brand risks of games and gamified content
• Finding your ROI

Colin Cardwell
Chief Executive Officer 
3rd Sense

& TBC
 

1355

Investorville – Challenge, Solution and Results

• Providing edutainment for your customers with games
• Maintaining your brand values
• Working out the ROI and lessons learned

Andrew Murrell
General Manager Channel Marketing
Commonwealth Bank
  

1420

Gamification: A Brand Perspective

• Adding games thinking and mechanics to your media, marketing, products & services
• How brand interaction should involve pleasure
• Aligning the game with your brand goals and identity
• Managing the reputational risks
• How do Australian consumers respond?

Jill Colvin
Head of Marketing, Communications & Digital Strategy
Sydney Festival

Steven Bradley
Digital Communications and Social Media Manager
NRMA

Jodie Sangster
Chief Executive Officer 
ADMA
  

1505

Gamification & Organisational play –  Exploring the application of gamification opportunities to accelerate engagement, collaboration and innovation

• How can Gamification be applied to the workplace?
• Reviewing working examples, methodologies and their results

Michelle McQuaid
Executive Director for Human Capital
PWC

Mark O'Neill
Director
Deskarma
 

1605

[Locknote Address] Gamification of the Enterprise – Influencing Customer and Employee Behaviours

Joe Ziegler
Technology Evangelist for Australia & New Zealand
Amazon

1640